![]() ![]() “HALO’s acquisition strategy-reward business owners for building a strong platform, then add resources to assure long-term value for the business-is unique,” Palumbo said. Palumbo, who will work out of HALO’s Oakbrook Terrace, IL office, is enthusiastic about joining the ad specialty firm. “We are excited to have him on the team.” “Mike's experience and insights will bring value to both HALO and business owners who wish to partner with us,” said Simon. In 2018 alone, the firm bought two other now former Top 40 distributors, CSE and Sunrise Identity. In recent years, HALO has been aggressively making acquisitions. Palumbo will report directly to CEO Marc Simon.Įxecutives for Sterling, IL-based HALO said that Palumbo’s impressive performance in more than eight years of mergers and acquisitions work will make him a valuable asset at the distributorship. Most importantly, it will guide the consumer in search of your location.Top 40 promotional products distributor HALO Branded Solutions (asi/356000) announced Tuesday that it has hired Michael Palumbo as its director of business development. It will resonate with customers and be a strong representation of your brand. However, if channel letters are the way to go, we can show you the different choices you have.ĭepending on your selection, you will create a brand impression that is difficult to ignore by the shopper. If channel letters are not the best option, we will tell you. Our sign shop will collaborate with you on the design of the signage that looks great on your façade. Or, you can choose a channel letter/logo box combo.ĭoes Your Company Need Internally Lit Channel Letters in Oak Brook, IL?ĭo not leave your illuminated building signage design to chance. To ensure an intense illumination, our technicians install additional LEDs. In these cases, we gladly fabricate the signage to create a halo while displaying the bold brand colors. Some business clients want to have the best of both worlds. Depending on the distance between the wall and style elements, we can sharpen or soften the halo. While the fronts of the letters consist of painted aluminum, the backs feature translucent acrylic. It is a favorite of boutiques and other stores that seek to appeal to the high-end customer. When the light escapes through the backs of the letters, you create a halo effect. Doing so enhances the color presentation of your sign, which contributes to brand-building in your chosen venue. Take a page from the playbook of Amazon 4-Star, and choose a setup that allows the light to escape through the letter fronts. ![]() How do you want the customer to interact with your brand? In addition to your font, color, and overall style selection, there is also the question of illumination. Which Channel Letter Illumination is Right for Your Company? Now, shoppers immediately see and recognize the company’s famous name. The colors encapsulate the brand message of Amazon.įinally, our installers mounted the individual style elements flush to the wall portion that sits above the window bank and entrance. Our technicians fabricated the products using aluminum and custom-painted acrylic fronts. ![]() Knowing that illumination is essential to attract the attention of the shopper, the company opted for channel letters with internal lighting. Because the storefront is strategically placed at the corner of the mall, it allows them to present their company’s name and brand appeal to consumers coming from multiple venues. Taking Advantage of a Corner Location with Two Building SignsĪmazon 4-Star’s management team decided to go with two building signs. When this store needed building signage, the management team contacted our shop to assist with the design, fabrication, and installation of internally lit channel letters in Oak Brook, IL. This venue revolutionizes the ways that shoppers interact with a wide range of brands across many popular categories. ![]() Customers routinely visit the stores at 100 Oakbrook Center because of the wide variety of goods and services they offer. ![]()
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